Only 4% of dentists in America are Black, which has contributed to major disparities in oral health access across Black communities. The National Library of Medicine has labeled​ this a "silent epidemic". We set out to make the silent heard. Instead of a traditional PSA, Listerine tapped into culture, bringing black voices together including grammy-winner Thundercat, world-renowned artist King Saladeen, creative collective Compound, and a network of influencers for a first-of-it's kind initiative. We turned a silent epidemic into a cultural conversation and invested in the next generation of black dentistry in America.