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Anthony Moceri
VP, CREATIVE DIRECTOR
SKETCH WRITER
SELF-ACCLAIMED HORSE WHISPERER
Ice Mountain
The Midwest sure is nice, eh? But that dang ol' car horn? Well geez…that's used when someone’s being just plain rude. That's not very Midwest nice. As a naturally nice spring water sourced from the Midwest, for the Midwest, Ice Mountain figured there had to be a nicer way. So we created The Nicest Beepin’ Horn Ever, a customized car horn that replaces those harsh honks with Midwest niceties, turning road rage into road manners.





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