Only 4% of dentists in America are black. This has led to disparities in oral health access in black communities. Due to lack of attention paid to this issue affecting this marginalized group, the National Library of Medicine has labeled this a “silent epidemic.”

LISTERINE wanted to make the silent seen and heard by fusing art, music, fashion and culture for a first-of-its kind initiative. This collab of expressive black voices included Grammy award-winner Thundercat, world-renowned artist King Saladeen, culture collective Compound, and a crew of influencers to spread word about the importance of oral health in black communities.