Oh, why, hello there. (just imagine me in a robe holding a glass of brandy or something)
Thanks for clicking to learn a bit more about me.
First, I suck at math.
Because with math, I think (seriously, I’m not sure) there is only one way to solve the problem. It’s like, X + Y = damn, I’m so bored, I can’t even finish my own analogy.
That’s why I like advertising, there is no one way to solve a problem. And I love the process of finding those ways.
Also, I get bored super easy, so making things helps me not be bored. And when it’s not advertising, I make sketches, podcasts, paintings (I know, so pretentious), and other stuff.
I’m always down to talk movies, TV, music and important issues like “If you could only have one food item for the rest of your life, what would it be?” Mine is potatoes because of its flavor and versatility in cooking styles.
What’s yours? Let’s talk about it.
RESUME
Creative Director / Writer
Doner – November 2018 - Present
Creator lead on McDonald’s, Cox Communication, pitches and other stuff they throw at me.
Associate Creative Director / Writer
Doner – Detroit. 2013 - Present
A dedicated creative lead on Minute Maid, FIAT Chrysler, and Serta. Created and developed Minute Maid’s new brand positioning through television, digital content, print and social media. Created work to help launch the FIAT 500L in North America and additional executions that won the agency numerous projects against FIAT’s roster of world-class agencies. Consistently ran and managed new product model campaign launches for Serta’s collection of mattresses.
Sr. Copywriter
Doner – Detroit. 2012-2013
A go-to creative and mentor on a variety of clients including Minute Maid, FIAT Chrysler, Serta, JBL, Cox Communications, NGK Spark Plugs and more.
Copywriter
SapientNitro – Miami. 2011 – 2011
Conceptualized and developed integrated campaigns for Coke, VitaminWater, Powerade and Capital One across digital landscape to spark user engagement.
Copywriter
Zimmerman Advertising - Ft. Lauderdale. 2009 - Mar. 2011
Developed and managed national campaigns and executions for CARFAX, Party City, Pep Boys and White Castle.
Jr. Copywriter
BBDO Detroit – Troy. MI 2007 – 2009
Created work across multiple mediums for Chrysler, Dodge, Jeep, Chrysler Financial and Mercedes-Benz Financial.
Education
Central Michigan University. 2002-2006. B.A. in Integrated Public Relations, Minor in Journalism.